How we got started
The concept of this line started a few years ago as I navigated busy days, pulling me in various directions, as most women can relate.
As a mom, wife, businesswoman, volunteer, sister, friend, and taxi driver for my kids, I have multiple locations and situations I must plan for each day. Carpool to the gym, to a client’s office, to a Zoom meeting, back to carpool, and then to a sports practice/game. Instead of having to pack a suitcase just to get through the day, I sought to create items that could transition with me and take the hassle and headache out of planning numerous wardrobe changes.
As a mom, wife, businesswoman, volunteer, sister, friend, and taxi driver for my kids, I have multiple locations and situations I must plan for each day. Carpool to the gym, to a client’s office, to a Zoom meeting, back to carpool, and then to a sports practice/game. Instead of having to pack a suitcase just to get through the day, I sought to create items that could transition with me and take the hassle and headache out of planning numerous wardrobe changes.
Kiture Apparel was thoughtfully curated to flex with a woman throughout her day. The line consists of mix-and-match items, made from high-quality fabrics that you can machine wash and dry for an easy wear-wash-repeat cycle. Each flattering design is intended to make you feel confident, stylish, and ready for any situation you’ll face during your day.